Comprehensive Privacy Notice

This notice explains what information we collect, how we use it, and the choices you have. It applies to information collected through our website, forms, email, phone, and in our office. This is a general notice and not legal advice.

Information We Collect

• Contact & identity details (name, email, phone, address, date of birth).
• Appointment information (requested dates, services, notes you share with us).
• Patient records created during care (history, imaging, treatment plans).
• Billing & insurance (policy numbers, claims, payments).
• Website & device data (IP address, pages viewed, browser—via cookies/analytics).

How We Use Your Information

• Provide dental services, schedule and manage appointments, and coordinate care.
• Verify insurance, process payments, and send statements.
• Respond to inquiries and provide customer support.
• Improve our website and services, and maintain security.
• Comply with legal, regulatory, and reporting obligations.

Legal Bases & HIPAA

When applicable, we rely on your consent, the performance of a contract (providing care), and our legitimate interests (e.g., security, quality improvement). Protected Health Information (PHI) handled in connection with treatment, payment, and healthcare operations is governed by HIPAA and applicable state law. We limit access to PHI to authorized personnel and business associates.

Cookies & Analytics

We may use cookies and similar technologies to remember preferences, measure site usage, and improve performance.

• Essential cookies: required for core site features (e.g., forms, security).
• Performance/analytics: aggregated usage data to improve the website.

You can manage cookies through your browser settings; disabling some may affect site functionality.

How We Share Information

• Care coordination: labs, specialists, and service providers involved in your care.
• Business service providers: vendors that support our practice (IT, billing, analytics) bound by confidentiality.
• Insurance & payment processors: to verify benefits and process claims.
• Legal requirements: if required by law, court order, or to protect safety and rights.
• We do not sell personal information.

Data Retention

We retain records for as long as necessary to provide services and as required by law. Website-related data is kept for shorter periods per operational needs.

Data Security

We employ administrative, technical, and physical safeguards to protect information. No method of transmission or storage is 100% secure; please contact us if you have security concerns.

Your Choices & Rights

• Access, update, or correct your information.
• Request copies of records (subject to verification and applicable fees).
• Request restrictions or object to certain uses.
• Opt out of non-essential communications.
• For PHI, additional HIPAA rights may apply (e.g., accounting of disclosures).

Children’s Privacy

We provide family dentistry and collect children’s information with parental/guardian involvement and consent as required by law.

Changes to This Policy

We may update this notice from time to time. The effective date will be updated below.

Last updated: September 2025